Isabel Marant Etoile

French Isabel Marant with educated designer in 1987, and shortly after that she started her own brand. Isabel Marant quickly became a huge success, and therefore the French designer launched the secondary line Isabel Marant Etoile in 2000, which since then have been a success - also because the prices are slightly lower than Isabel Marant mainline. Etoile is the more relaxed line. The clothes are influenced by everyday luxury in feminine cuts inspired by the bohemian and 80s punk scene. A brand that is very popular among trendsetters and it-girls!

Isabel Marant Etoile

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Rock chick meets French elegance

A love for music is the whole foundation of this modern rock chick brand. The brand draws inspiration from a slightly grungy aesthetic and develops cool and accessible clothes. Iro's skinny jeans and biker leather jackets are perennial bestsellers; they are items that never go out of fashion. Founded by French brothers Laurent and Arik Bitton in 2004, Iro perfects the combination of the cool and effortless street fashion with a Parisian spirit. Make this brand your go-to when you're going to find the perfect jacket or dress. At Youheshe, we love the fresh but feminine approach that the label has for classic pieces. It's street fashion meets euro chic, there are collections of basic tops, dresses and jackets. The brand's edginess and cool design are inspired by Laurent's short time as a singer for a New York rock band. Leather jackets are loosely tailored and by matching Iro’s skinny jeans with an oversized knit, you get the perfect rock star look.

The fusion between the idyllic and the raw

The collections from Iro always have a cool and relaxed vibe, and New York's street scene is always a big part of its identity. The clothes are chic, raw and sophisticated, and the brand manages, time after time, to find a nice balance here. The Iro woman is confident, feminine but also has an edgeyness. She matches her boho-flared dress with a raw leather jacket or her basic loose-cut tee with a nice blazer and skinny jeans. For the Iro women it’s about mixing and matching, so you get something from both worlds; raw and feminine. The brand appeals to the modern woman who wants to stand out from the crowd, and create her own expression. It’s impressive how this brand blends two different styles, the idyllic and the raw, yet creating collections with a common thread. On the one hand, the brand makes the most beautiful dresses, shirts and skirts, all with beautiful lace and flannel details, and on the other hand, boots, casual stonewashed denim bikers and bombers. So you can choose to be one or the other, but you can also mix it so you get a little bit of each.

At Youheshe we have a nice selection from Iro

If you are missing the perfect summer dress, then a cool boho dress from Iro, is just the case. There are elegant dresses that embrace summer and idyll. The brand also offers skirts and shirts in the most beautiful print that can be used for everyday and formal occasions. At you can find your new jacket, shirt, denim pants, T-shirts and more from Iro.

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